ROSEANDRO D'COSTA

Leading e-commerce growth strategy across Sports & Fashion, FMCG, and Furniture websites on Magento 2, featuring 100+ global brands. Owns end-to-end site merchandising, AI-driven automation, data analytics, and customer-centric product discovery.

• AI & Automation: Built AI-powered automation tools reducing manual work by 80%, including:
  • Push Notification Generator - AI-driven mobile marketing for 150K+ app users
  • Product Enrichment Agent - Product data extraction from 80+ brand sites to PIM
  • Sales & Inventory Analytics - Automated Cognos reports for real-time stock decisions
  • Category Mapping Agent - SKU-to-category automation for 15K+ products
  • SOH Discrepancy Monitor - Inventory variance detection between PIM and warehouse
  • Analytics Dashboard - Real-time Next.js dashboard integrating GA4, Magento 2, Emarsys, Google Ads, and OpenRouter APIs
• Revenue & Conversion Growth: Spearheaded sales funnels and A/B testing achieving 44% MoM revenue increase and 8X ROAS through behavioral analysis and UX enhancements
• Merchandising Operations: Managed 500+ seasonal product launches, end-to-end promotional calendar, and site content including homepage, PDPs, banners, and buying guides
• Search & Product Discovery: Optimized onsite search taxonomy and category filtering, reducing zero-results and presenting weekly performance readouts to influence merchandising priorities
• Inventory & AOV Optimization: Prioritized high-demand SKUs based on inventory health; implemented upsells, bundles, and recommendation strategies to increase average order value
• Data & Competitive Intelligence: Leveraged GA4, Algolia, and Emarsys for data-backed decisions; conducted competitor benchmarking and market analysis to refine pricing and assortment strategies
• Cross-Functional Leadership: Led marketers, developers, and designers for high-impact campaigns and product launches

Managed end-to-end e-commerce merchandising for one of the largest electronics retailers in Kuwait & KSA markets. Optimized product visibility, pricing strategies, and customer journey for categories representing 70% of online business share.

• Search & Merchandising: Enhanced product discovery through SEO, Algolia search refinement, and dynamic content personalization
• A/B Testing: Extensive PLP testing with UX/UI enhancements achieving 15%+ conversion increase
• KPI & Performance Tracking: Built custom analytics dashboards to track bounce rate, exit intent, and cart abandonment
• Google & Facebook Ads: Optimized product feeds for Google Shopping, Facebook Catalogs, and programmatic advertising
• KSA Market Expansion: Spearheaded merchandising for Xcite's Saudi Arabia launch
• SEO & Organic Growth: Implemented SEO-first approach, improving category rankings and organic traffic by 30% YoY

Intensive MEP engineering apprenticeship working on HVAC, plumbing, and firefighting systems. Applied Lean Six Sigma methodologies for process optimization, conducted data analysis using HVAC modeling software, and assisted in project management ensuring safety and quality compliance.